Short Title:Design Studies
Full Title:Design Studies
Module Code:DESI H2000
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 2 programme(s)
Module Author:Brenda OBrien
Module Description:The aim is to familiarize students with photographic image manipulation using the industry standard package -Adobe Photoshop, to move, duplicate, and resize images; to use painting tools to manipulate images; to perform adjustments to contrast and colour balance. To explore the possibilities of the typographic form as a means of visual communication and to foster an appreciation of major art and design trends throughout the 20th century and into the 21st century.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Understand the basic principles of graphic design.
LO2 Evaluate the role design plays in the communications industry.
LO3 Appreciate the role of designer in all areas, and the need for effective design in visual communications.
LO4 Effectively plan and execute projects from design briefing to delivery of product answering client requirements.
LO5 Adequately research the target market of the design brief.
LO6 Have a competence in using Adobe Photoshop.
LO7 Manipulate photographic images using a professional image manipulation application.
LO8 Recognise contemporary visual communication design and critically analyse design work

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Learning activities will be assessed throughout the semester. 1,2,3,4,5,6,7,8 100.00 Ongoing
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture An introduction to the principles and practices of graphic design that serve as a grounding for creating graphic content for the advertising industry; experimenting with colour, shape and different font types; detailed introduction to the tools and capabilities of Adobe Photoshop to produce graphics for digital graphic production. 4.00 Every Month 1.00
Lecture Introduction to Typography: Introduction to the fundamentals of typography – from basic terminology to abstract forms and typographic procedures. The origins of printed type and the printing revolution. Study of letterforms, type classification and typeface selection. History and development of type design Interpretation and evaluation of type design through the centuries. 3.00 Every Month 0.75
Lecture Design Studies (History): History of visual communications from the origins of written words and the development of written languages through the evolution of the Greek and Roman alphabets. The design legacy handed down to us by the scribes. 1.00 Every Month 0.25
Lecture Adobe Photoshop: The course introduces basic electronic pixel-based image manipulation, using software tutorial exercises to focus on learning the user interface and tool functions of Adobe Photoshop. Manipulation of scanned colour and grayscale images using basic tools and filters of Adobe Photoshop. Editing and retouching bitmap images to correct or improve display quality using image enhancement tips and techniques. Applying special effects, gradients, patterns, and advanced text special effe 3.00 Every Month 0.75
Lecture Project planning and Development: Brainstorming methods; refining the idea; collection of relevant imagery; keeping a record of the thought process involved all through the project in hardback notebook form; recording why certain images would not work, why the idea was refined etc; skills of objective evaluation about their work, discussing it with class members in an open forum format. 1.00 Every Month 0.25
Total Weekly Learner Workload 3.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Design 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00

Module Resources

Required Book Resources
  • Hollis, R. 2001, Graphic Design: A Concise History (World of Art),, Thames and Hudson
Recommended Book Resources
  • Cullen, C.D., Eiseman, L. and Lewis, F. 2004, Breaking Designer’s Block: 301 Graphic Solutions (Design), Grafix Press Limited
  • Heller, S. 2000, Graphic Design Time Line: A Century of Design Milestones, Allworth Press
  • Meggs, Philip, B. and Purvis, Alston, W. 2006, A History of Graphic Design, John Wiley and Son
  • Tschichold, J. 1998, The New Typography: A Handbook for Modern Designers, University of California Press Reprint edition
  • Wilde, J. 2000, Visual Literacy: A Conceptual Approach to Graphic Problem Solving, Watson-Guptill Publications
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 3 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 3 Mandatory