Short Title:The Marketing Communications Industry
Full Title:The Marketing Communications Industry
Module Code:ADVT H1001
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 7 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Patricia Medcalf
Module Description:To familiarise students with the Advertising and Marketing Communications industry and how it works.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe how agencies operating in the marketing communications industry are structured.
LO2 Describe the roles and responsibilities of those who work in agencies.
LO3 Identify the key issues facing agencies and their clients.
LO4 Explain how clients select agencies and work with them.
LO5 Explain the role of various associations e.g. BAI, ASAI, AAI
LO6 Demonstrate the ability to work in a team.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Working in groups of four, each group may select a theme and invite a guest speaker to come in and talk to the class. They may be assessed according to a number of criteria - the development of the theme and brief; the correspondence with the speaker; the organisation of the seminar; an individual reflection on the lecture and their group's performance. 1,2,3,4,5 40.00 Ongoing
Continuous Assessment Each student is required to attend the lectures that they have not organised. After each lecture (depending on the size of the class they may attend approximately 8), the student may write and submit a journal entry on Moodle about the lecture and what they learned. 1,2,3,4,6 60.00 Ongoing
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction and guest lectures 3.00 Every Week 3.00
Independent Learning Time Guest lecture planning and writing journal entries 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction and guest lectures 2.00 Every Week 2.00
Independent Learning Time No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Robert Cluley 2017, Essentials of Advertising, Kogan Page
  • Esther Thorson and Margaret Duffy 2012, Advertising Age: The Principles of Advertising and Marketing Communication at work, First Ed., Cengage Learning [ISBN: 9781111528751]
  • Ogilvy, David 2004, Confessions of an Advertising Man, Southbank
This module does not have any article/paper resources
Other Resources
  • IT Tallaght Library Database: Warc
  • Website: Institute of Advertising Practitioners in IrelandIAPI
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 2 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 2 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 2 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 2 Mandatory
TA_BMADM_D Certificate in Applied Digital Marketing (60 credit Minor Award) 2 Elective
TA_BPDMK_C Certificate in Digital Marketing (30 credit Special Purpose Award) 2 Elective
TA_BPSMK_C Certificate in Social Media Marketing (30 credit Special Purpose Award) 2 Elective