Short Title:Advertising Portfolio Design 1
Full Title:Advertising Portfolio Design 1
Module Code:ADVT H4000
Credits: 10
Field of Study:Marketing and advertising
Module Delivered in 1 programme(s)
Module Author:Patricia Medcalf
Module Description:This module aims: Provides students with an understanding of project management principles in the context of managing an advertising and marketing communications campaign. Enables students to secure and build a relationship with a client, write a brief and commence campaign development work. Gives students an in-depth understanding of the skill involved in writing advertisements for various media options.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Work with a client with a marketing communications task and build a relationship with the client contact.
LO2 Conduct research, write briefs, develop a creative strategy and manage an account.
LO3 Interpret briefs, come up with ideas and write copy to execute the ideas for various media.
LO4 Present own work and sell ideas.
LO5 Work as part of a team and manage the interpersonal issues that arise in the course of the project.

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Students could be given 5 briefs with a view to coming up with 5 big ideas with accompanying copy. 3,4 40.00 Ongoing
Continuous Assessment Individual assessment - each student will be part of a team that is allocated a client. Each member must attend the initial client meeting and they will write up a record of initial client meeting (individual assessment). 1 5.00 Ongoing
Continuous Assessment Conduct background research, identify insight(s) and write creative brief. 2,5 20.00 Ongoing
Continuous Assessment Devise inital ideas for internal review. 3,4,5 20.00 Week 13
Continuous Assessment Individual assessment - each student will write a peer review about each of their team members. 5 15.00 Sem 1 End
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer Supervised Learning Copywriting skills 3.00 Every Week 3.00
Laboratories Audio and video production techniques 1.00 Every Week 1.00
Lecturer-Supervised Learning (Contact) Developing the brief and client oriented activities. 3.00 Every Week 3.00
Independent Learning Time Working on copywriting tasks, project management tasks, client based tasks 8.00 Every Week 8.00
Total Weekly Learner Workload 15.00
Total Weekly Contact Hours 7.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab No Description 6.00 Every Week 6.00
Total Weekly Learner Workload 6.00
Total Weekly Contact Hours 6.00

Module Resources

Recommended Book Resources
  • John Hegarty, 2011, Hegarty on Advertising, Thames & Hudson [ISBN: 9780500515563]
  • Schwalbe, K. 2010, Introduction to Project Management: with brief guides to Microsoft Project 2010 and @task, Third Ed., CreateSpace
  • David Clutterbuck 2011, Coaching the team at work, Nicholas Bradley International
  • Verklin, David and Kanner, Bernice 2007, Watch this, listen up, click here: inside the $300 billion dollar business behind the media you constantly consume, Wiley
  • Lana, Steve and Woll, Jeff 2006, The Little Blue Book of Advertising
  • Sugarman, Joseph 2007, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from one of America‚Äôs top copywriters, Wiley
  • Strunk, William, Jr 2007, The Elements of Style, Filiquarian Publishing
  • Sullivan, Luke 2003, Hey, Whipple, Squeeze This: a guide to creating great ads, 2nd ed Ed., John Wiley & Sons, Inc
  • Truss, Lynne 2007, Eats, Shoots and Leaves: the zero tolerance approach to punctuation, Profile Books Ltd
  • Vitale, Joe 2007, Hypnotic Writing: how to seduce and persuade customers with only your words, Wiley
  • McLeish, Robert 2005, Radio Production, 5th ed Ed., Focal Press
Recommended Article/Paper Resources
  • Campaign, Irish Marketing Journal Campaign, IMJ
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 7 Mandatory