Short Title:Graphic Design 2
Full Title:Graphic Design 2
Language of Instruction:English
Module Code:DESG H1005
Credits: 5
Field of Study:Audio-visual techniques and media production
Module Delivered in 1 programme(s)
Module Author:Mary Caulfield
Module Description:This module is designed to further explore and identify key formal elements in graphic design processes and practices. The areas of study encompass typography, colour theory, branding and identity, information design, as well as production and presentation skills. The student will also further explore the possibilities of the typographic forms as non-linguistic visual communications. The students will continue to foster an appreciation of major art and design trends throughout the 20thand 21st centuries. The module is designed to familiarize students with Adobe CC Vector based software.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Understand and use the basic principles of Graphic Design
LO2 Use a selection of typographic techniques to create effective visual communications solutions
LO3 Effectively plan and execute projects from design briefing to delivery of product answering client requirements
LO4 Use quick sketches and thumbnails to activate their creative enquiry
LO5 Have a competence in using Adobe CC Illustrator
LO6 Have an appreciation of the importance of major developments and design trends in the visual arts throughout the 20th, and early 21th centuries

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Continuous assessment by assignment and lab work is undertaken throughout the year. 1,2,3,4,5,6 100.00 Ongoing
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Students will attend lectures and be active participants in practical workshops, lecturer-supervised learning, tutorials, seminars and critiques. 4.00 Every Week 4.00
Independent Learning Students will undertake independent research and related practical work outside od scheduled class times. 3.00 Every Week 3.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Meggs. Philip B, and Purvis. Alston W 2016, History of Graphic Design, Second Edition Ed., John Wiley & Sons
  • Bierut. Michael 2015, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world, Thames & Hudson
  • Lupton. Linda 2010, Thinking with Type, Second Edition Ed., Princeton Architectural Press
  • Heller. Steven, and Vienne. Veronique 2015, Becoming a Graphic and Digital Designer: A Guide to Careers in Design, Fifth Edition Ed., John Wiley & Sons
  • Lupton. Ellen, and Cole Phillips. Jennifer 2015, Graphic Design: The New Basics, Second Ed., Princeton Architectural Press
  • De Jong. Cees W 2017, Type: A Visual History of Typefaces & Graphic Styles, Taschen
  • Evamy. Michael 2015, The Reference Guide to Symbols and Logotype, Laurence King
  • Airey. David 2014, Logo Design Love: A Guide to Creating Iconic Brand Identities, Second Edition Ed., Peachpit Press Publications
  • Wood, Brian 2017, Adobe Illustrator CC Classroom in a Book, Adobe Press
  • Bestley. Russell, and Noble. Ian 2016, Visual Research : An Introduction to Research Methods in Graphic Design, Bloomsbury Publishing PLC
  • McAlhone. Beryl, Stuart. David, Quinto. Greg, and Asbury. Nick 2016, A Smile in the Mind - Revised and Expanded Edition: Witty Thinking in Graphic Design, Phaidon Publishers
  • Adams. Sean 2017, Color Design Workbook: New, Revised Edition : A Real World Guide to Using Color in Graphic Design, Rockport Publishers Inc
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_HAVAB_B Bachelor of Arts (Honours) in Creative Digital Media 2 Mandatory