Short Title:Marketing Management
Full Title:Marketing Management
Language of Instruction:English
Module Code:MKTM H4003
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 2 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Donal Rogan
Module Description:This module aims: To enable the student make strategic and tactical marketing decisions.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe the nature and process of marketing management;
LO2 Make the decisions necessary to effectively manage an organisation’s marketing mix;
LO3 Identify the changes and trends in the marketplace;
LO4 Analyse and problem solve in a marketing management environment;
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Students will have the opportunity to apply theoretical knowledge to a range of marketing management challenges. 2,3,4 30.00 Ongoing
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 70.00 End-of-Semester

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Student reading and reflection. 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 2.00 Every Week 2.00
Lecture Student reading and reflection 6.00 Every Week 6.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 8.00
 

Module Resources

Required Book Resources
  • Mullins, J. and O. Walker 2012, Marketing Management, 8th edition, Ed., Mc Graw Hill London [ISBN: 9780071326377]
  • Fanning, John 2006, The Importance of Being Branded: An Irish Perspective, Liffey Press Dublin. [ISBN: 190414893X]
Recommended Book Resources
  • Kotler, Philip and Kevin Lane Keller 2016, A Framework for Marketing Management, Global Ed., Pearson [ISBN: 1292093145]
This module does not have any article/paper resources
Other Resources
  • Various: Video and Case Studies
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 7 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 7 Mandatory