Short Title:Culture and Identity
Full Title:Culture and Identity
Module Code:CULT H2005
  
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 4 programme(s)
Reviewed By:GLENN MEHTA
Module Author:ANNA-MARIA MULLALLY
Module Description:This module will introduce students to theories of identity and expose them to a variety of identity-related cultural formations and practices, historical and contemporary, as they have been expressed in, and through, art, the media, and advertising.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Cite and apply selected theories of identity from the field of Cultural Studies.
LO2 Situate debates around specific identity-related cultural practices within their socio-historical context.
LO3 Demonstrate a knowledge of the role of the media and institutions in creating, selecting, exhibiting, or preserving cultural artefacts and records of cultural practice related to identities.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Assignment The assignment may take the form of an essay on a relevant topic, or a critical annotation of a particular cultural artefact, practice or trend. 1,2,3 15.00 Week 9
Presentation Students may be required to present on a topic or concept derived from the module content. Depending on group size, they may be asked to present individually, or in groups. 1,2,3 15.00 Ongoing
Multiple Choice Questions Students may be tested on their knowledge of, and ability to apply, concepts and terminology in an online MCQ 1,3 10.00 Week 11
Performance Evaluation Students may be marked in accordance with their level of preparation for, and participation in, seminar-based assignments. 1,2,3 10.00 Ongoing
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3 50.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Seminars Weekly seminar discussions/lectures, workshops and 'show and tell' sessions. 3.00 Every Week 3.00
Independent Learning Reading, independent research, online assignments, discussion topic preparation 3.00 Every Week 3.00
Total Weekly Learner Workload 6.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Seminars Weekly seminar discussions/lectures, workshops and 'show and tell' sessions. 2.00 Every Week 2.00
Independent Learning Reading, independent research, online assignments, discussion topic preparation. 3.00 Every Week 3.00
Total Weekly Learner Workload 5.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Barker, C. and Jane, Emma. A. 2016, Cultural Studies: Theory and Practice, 5th ed. Ed., Sage London.
  • Barton, R. 2004, Irish National Cinema, Routledge London.
  • Dines, G and McMahon Humez, J. (eds) 2010, Gender, Race, and Class in Media: A Critical Reader, Sage London.
  • Giddens, A. 2010, Sociology: Introductory Readings, 3rd ed. Ed., Polity Cambridge.
  • Hesmondhalgh, D. 2012, The Cultural Industries, Sage London.
  • Longhurst B., et al 2016, Introducing Cultural Studies, 3rd ed. Ed., Routledge.
  • Maher, E.(ed.) 2018, The Reimagining Ireland Reader, Peter Lang Bern.
  • Siapera, E. 2018, Understanding New Media, 2nd ed. Ed., Sage London.
  • Storey, J 2009, Cultural Theory and Popular Culture: An Introduction, Pearson Harlow.
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 3 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 1 Elective
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 3 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 1 Elective