Short Title: | Culture and Identity |
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Full Title: | Culture and Identity |
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Field of Study: | Marketing and advertising |
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Module Author: | ANNA-MARIA MULLALLY |
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Module Description: | This module will introduce students to theories of identity and expose them to a variety of identity-related cultural formations and practices, historical and contemporary, as they have been expressed in, and through, art, the media, and advertising. |
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
LO1 |
Cite and apply selected theories of identity from the field of Cultural Studies. |
LO2 |
Situate debates around specific identity-related cultural practices within their socio-historical context. |
LO3 |
Demonstrate a knowledge of the role of the media and institutions in creating, selecting, exhibiting, or preserving cultural artefacts and records of cultural practice related to identities. |
Module Content & Assessment
Course Work |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Assignment |
The assignment may take the form of an essay on a relevant topic, or a critical annotation of a particular cultural artefact, practice or trend. |
1,2,3 |
15.00 |
Week 9 |
Presentation |
Students may be required to present on a topic or concept derived from the module content. Depending on group size, they may be asked to present individually, or in groups. |
1,2,3 |
15.00 |
Ongoing |
Multiple Choice Questions |
Students may be tested on their knowledge of, and ability to apply, concepts and terminology in an online MCQ |
1,3 |
10.00 |
Week 11 |
Performance Evaluation |
Students may be marked in accordance with their level of preparation for, and participation in, seminar-based assignments. |
1,2,3 |
10.00 |
Ongoing |
End of Module Formal Examination |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Formal Exam |
End-of-Semester Final Examination |
1,2,3 |
50.00 |
End-of-Semester |
TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Seminars |
Weekly seminar discussions/lectures, workshops and 'show and tell' sessions. |
3.00 |
Every Week |
3.00 |
Independent Learning |
Reading, independent research, online assignments, discussion topic preparation |
3.00 |
Every Week |
3.00 |
Total Weekly Learner Workload |
6.00 |
Total Weekly Contact Hours |
3.00 |
Workload: Part Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Seminars |
Weekly seminar discussions/lectures, workshops and 'show and tell' sessions. |
2.00 |
Every Week |
2.00 |
Independent Learning |
Reading, independent research, online assignments, discussion topic preparation. |
3.00 |
Every Week |
3.00 |
Total Weekly Learner Workload |
5.00 |
Total Weekly Contact Hours |
2.00 |
Module ResourcesRecommended Book Resources |
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- Barker, C. and Jane, Emma. A. 2016, Cultural Studies: Theory and Practice, 5th ed. Ed., Sage London.
- Barton, R. 2004, Irish National Cinema, Routledge London.
- Dines, G and McMahon Humez, J. (eds) 2010, Gender, Race, and Class in Media: A Critical Reader, Sage London.
- Giddens, A. 2010, Sociology: Introductory Readings, 3rd ed. Ed., Polity Cambridge.
- Hesmondhalgh, D. 2012, The Cultural Industries, Sage London.
- Longhurst B., et al 2016, Introducing Cultural Studies, 3rd ed. Ed., Routledge.
- Maher, E.(ed.) 2018, The Reimagining Ireland Reader, Peter Lang Bern.
- Siapera, E. 2018, Understanding New Media, 2nd ed. Ed., Sage London.
- Storey, J 2009, Cultural Theory and Popular Culture: An Introduction, Pearson Harlow.
| This module does not have any article/paper resources |
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Other Resources |
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- Website: The Conversation
- Website: Aeon: A World of Ideas
- Website: Tourism Ireland (Official Website)
- Website: National Gallery of Ireland (Official
Website)
- Website: Irish Film Institute (Official Website)
- Twitter Account: Prof. Mathias Klang, Associate Professor in Digital Technologies and Emerging Media, Fordham University, NY.@klangable
- Twitter Account: Prof. Theresa Senft, Founder of Selfie Researcher Network and Hey Girl Global Network. Sydney, New South Wales.@terrisenft
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Module Delivered in
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