Short Title:Advertising Portfolio Design 2
Full Title:Advertising Portfolio Design 2
Module Code:ADVT H4001
Credits: 10
Field of Study:Marketing and advertising
Module Delivered in 1 programme(s)
Module Author:Patricia Medcalf
Module Description:This module gives students the opportunity to apply the skills acquired throughout the course to the challenge of interpreting and devising a strategy that addresses a real brief. They will build on the work already done in semester 7 in module (Advertising Portfolio Design 1) and devise a communications strategy as well as designing and producing an Advertising/Marketing Communications campaign to meet specific objectives.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Devise a communications strategy that fits the client brief.
LO2 Develop the ‘Big Idea and produce a campaign.
LO3 Present the creative strategy (from semester 7) and communications strategy to the client.
LO4 Cope with the realities of working with clients.
LO5 Construct a detailed budget.
LO6 Work as part of a team and manage the interpersonal issues that arise in the course of the project.

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will create a video for their client. This will be assessed according to the following criteria pre-production/script; camera/lighting; sound/sound mix; editing; production impact and quality. 2,4,6 30.00 n/a
Project Students will prepare graphic design material for their client. This will be evaluated against a number of criteria - the ability to communicate a message effectively; layout and legibility; creativity; adherence to production criteria and mandatory inclusions. 2,4,6 20.00 n/a
Reflective Journal Each student will submit two journals which explain what they contributed to the video and the graphic design respectively. 2,6 15.00 Sem 2 End
Written Report Each team will submit a comprehensive strategy document which provides a detailed description and rationale for their marketing communications strategy. It may include an event plan, a media plan and a budget and schedule. 1,2,4,5,6 20.00 n/a
Presentation Each team will present their strategy to their client. Each team member will be required to present and marks will be awarded on an individual basis. 3,4,6 7.50 Sem 2 End
Performance Evaluation Each student will objectively assess their team members according to a number of criteria in the areas of teamplayer, communication skills and interaction with 3rd parties. The mark awarded is based on the comments of team members. 4,6 7.50 Sem 2 End
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Workshop – revisiting production; IT, graphic design, radio and video production skills. 3.00 Every Week 3.00
Lecture Supervision – each team is allocated a supervisor who works with them on individual and team tasks to provide feedback and direction. 3.00 Every Week 3.00
Independent Learning Producing video, graphic design material and writing the strategy document. 10.00 Every Week 10.00
Total Weekly Learner Workload 16.00
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab No Description 4.00 Every Week 4.00
Total Weekly Learner Workload 4.00
Total Weekly Contact Hours 4.00

Module Resources

Recommended Book Resources
  • John Hegarty 2011, Hegarty on Advertising, Thames and Hudson
  • Schwalbe, K. 2010, Introduction to Project Management, 3rd Ed., CreateSpace
  • David Clutterbuck 2011, Coaching the team at work, Nicholas Bradley International
  • Luke Sullivan 2003, Hey, Whipple, Squeeze This: a guide to creating great ads, 2nd Ed., John Wiley & Sons Inc
  • David Verklin and Bernice Kanner 2007, Watch this, listen up, click here: inside the $300 billion dollar business behind the media you constantly consume, Wiley
  • Joseph Sugarman 2007, The Adweek Copywriting Handbook: The ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters, Wiley
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 8 Mandatory