Short Title:EU Studies
Full Title:European Studies
Language of Instruction:English
Module Code:EURO H1002
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 2 programme(s)
Reviewed By:GLENN MEHTA
Module Author:CATHERINE FRAVALO
Module Description:This module aims to provide the student with an overview of the history, institutions and policies of the European Union as they affect Irish business and society.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate an understanding of the underlying rationale for the European Union and the implications of membership for Ireland.
LO2 Profile the social, political, economic and cultural aspects of the member states.
LO3 Explain the role played by the major institutions of the European Union and how they work together.
LO4 Appreciate the importance of cultural and societal factors across a number of European countries and their impact on the marketing and advertising environments.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Multiple Choice Questions Acquired knowledge of the European Union, its history and origin as well as the Member States 1,2,3,4 15.00 Week 6
Continuous Assessment Written Assignment reflecting an awareness and understanding of the distinctive political, social and cultural features of a number of member states: old and new, large and small, etc. 1,2,3,4 15.00 Week 10
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,3,4 70.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture In addition to regular attendance at lectures, students are expected to familiarize themselves with the current social, cultural and political context of the topic, via a wide range of media outlets 3.00 Every Week 3.00
Independent Learning Readings, preparation for class, review of material. 2.00 Every Week 2.00
Total Weekly Learner Workload 5.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture In addition to regular attendance at lectures, students are expected to familiarize themselves with the current social, cultural and political context of the topic, via a wide range of media outlets 2.00 Every Week 2.00
Independent Learning Readings, preparation for class, review of material. 3.00 Every Week 3.00
Total Weekly Learner Workload 5.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Kenealy, John Peterson and Richard Corbett 2015, The European Union: How Does it Work?, Fourth Ed., Oxford University Press Oxford [ISBN: 9780199685370]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 1 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 1 Mandatory