| Short Title: | Introduction to Information Technologies, Applications and Social Media |
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| Full Title: | Introduction to Information Technologies, Applications and Social Media |
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| Language of Instruction: | English |
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| Field of Study: | Marketing and advertising |
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| Module Author: | GARRY O REGAN |
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| Module Description: | The purpose of this module is to introduce first year marketing students to Information Technology, particularly the technologies and applications most relevent to marketing professionals, including web page development, internet technologies and digital marketing tools, mobile applications, and business productivity tools. |
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| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Generate professional presentations and reports using selected business productivity software. |
| LO2 |
Develop internet web pages using HTML coding language. |
| LO3 |
Apply a selection of internet technologies in a digital marketing context. |
| LO4 |
Demonstrate an introductory knowledge of fundamental I.T. concepts, including input/output, storage, communications, software development, social media, Internet technologies. |
Module Content & Assessment
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Continuous Assessment |
The student will prepare a presentation on an assigned topic, and submit for (potential) presentation to the class. |
1 |
10.00 |
Week 3 |
| Continuous Assessment |
Application development - the student will demonstrate ability to build a simple software application using a selected software induction tool. |
3,4 |
15.00 |
Week 6 |
| Continuous Assessment |
Web page development - the student will demonstrate ability to build a set of web pages using skills acquired in class. |
2,3 |
20.00 |
Week 10 |
| Continuous Assessment |
The student will demonstrate the ability to create a document in Microsoft Word to professional standards taught in class. |
1,4 |
10.00 |
Week 12 |
| Continuous Assessment |
The student will create a selection of personal user generated content (UGC) and incorporate into his/her personal web-site. |
2,3 |
10.00 |
Ongoing |
| Multiple Choice Questions |
Theory quizzes will be used on an ongoing basis to engage the student in the theory underpinning the topics being covered, by providing formative feedback on learning to date. |
2,3,4 |
15.00 |
Ongoing |
| Continuous Assessment |
Portfolio - the student will submit a portfolio of all work undertaken during the semester. This will be in the form of the student's personal web site with the completed components attached - presentation, user generated content, software component, and a reflective journal maintained during the semester. |
1,2,3,4 |
20.00 |
Sem 1 End |
| No End of Module Formal Examination |
TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lab |
Instruction and practical application of I.T concepts |
2.00 |
Every Week |
2.00 |
| Lecture |
Lecture/ discussion on underpinng theory |
1.00 |
Every Second Week |
0.50 |
| Lecturer/Lab |
Practical application and assessment of theory concepts |
1.00 |
Every Second Week |
0.50 |
| Independent Learning |
Reading/Study/Developing Practical Skills |
6.00 |
Every Week |
6.00 |
| Total Weekly Learner Workload |
9.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lab |
Instruction |
2.00 |
Every Week |
2.00 |
| Independent Learning |
No Description |
7.00 |
Every Week |
7.00 |
| Total Weekly Learner Workload |
9.00 |
| Total Weekly Contact Hours |
2.00 |
Module Resources| Recommended Book Resources |
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- Ralph Stair and George Reynolds 2018, Fundamentals of Information Systems, 9th ed. Ed., Cengage [ISBN: 978133709906]
- Joseph S. Valachich, Christoph Schneider 2017, Information Systems Today: Managing in the Digital World, 8th ed Ed., Pearson England [ISBN: 9781-29209806]
- Paul Bocij, Andrew Greasley, Simon Hickie 2015, Business information systems, Technology, Development and Management for the E-Business, 5th ed Ed., Pearson Education Limited Harlow, England [ISBN: 978-027373645]
- Joyce Cox, Joan Lambert 2015, Microsoft PowerPoint 2016 Step by Step, 1 edition. Ed., Microsoft Press [ISBN: 978-073569779]
- Joyce Cox, Joan Lambert 2015, Microsoft Word 2016 Step by Step, 1 edition. Ed., Microsoft Press [ISBN: 978-073569777]
| | This module does not have any article/paper resources |
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| This module does not have any other resources |
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Module Delivered in
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