Short Title:Introduction to Information Technologies, Applications and Social Media
Full Title:Introduction to Information Technologies, Applications and Social Media
Language of Instruction:English
Module Code:ITMS H1000
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 11 programme(s)
Reviewed By:GLENN MEHTA
Module Author:GARRY O REGAN
Module Description:The purpose of this module is to introduce first year marketing students to Information Technology, particularly the technologies and applications most relevent to marketing professionals, including web page development, internet technologies and digital marketing tools, mobile applications, and business productivity tools.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Generate professional presentations and reports using selected business productivity software.
LO2 Develop internet web pages using HTML coding language.
LO3 Apply a selection of internet technologies in a digital marketing context.
LO4 Demonstrate an introductory knowledge of fundamental I.T. concepts, including input/output, storage, communications, software development, social media, Internet technologies.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The student will prepare a presentation on an assigned topic, and submit for (potential) presentation to the class. 1 10.00 Week 3
Continuous Assessment Application development - the student will demonstrate ability to build a simple software application using a selected software induction tool. 3,4 15.00 Week 6
Continuous Assessment Web page development - the student will demonstrate ability to build a set of web pages using skills acquired in class. 2,3 20.00 Week 10
Continuous Assessment The student will demonstrate the ability to create a document in Microsoft Word to professional standards taught in class. 1,4 10.00 Week 12
Continuous Assessment The student will create a selection of personal user generated content (UGC) and incorporate into his/her personal web-site. 2,3 10.00 Ongoing
Multiple Choice Questions Theory quizzes will be used on an ongoing basis to engage the student in the theory underpinning the topics being covered, by providing formative feedback on learning to date. 2,3,4 15.00 Ongoing
Continuous Assessment Portfolio - the student will submit a portfolio of all work undertaken during the semester. This will be in the form of the student's personal web site with the completed components attached - presentation, user generated content, software component, and a reflective journal maintained during the semester. 1,2,3,4 20.00 Sem 1 End
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lab Instruction and practical application of I.T concepts 2.00 Every Week 2.00
Lecture Lecture/ discussion on underpinng theory 1.00 Every Second Week 0.50
Lecturer/Lab Practical application and assessment of theory concepts 1.00 Every Second Week 0.50
Independent Learning Reading/Study/Developing Practical Skills 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lab Instruction 2.00 Every Week 2.00
Independent Learning No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Ralph Stair and George Reynolds 2018, Fundamentals of Information Systems, 9th ed. Ed., Cengage [ISBN: 978133709906]
  • Joseph S. Valachich, Christoph Schneider 2017, Information Systems Today: Managing in the Digital World, 8th ed Ed., Pearson England [ISBN: 9781-29209806]
  • Paul Bocij, Andrew Greasley, Simon Hickie 2015, Business information systems, Technology, Development and Management for the E-Business, 5th ed Ed., Pearson Education Limited Harlow, England [ISBN: 978-027373645]
  • Joyce Cox, Joan Lambert 2015, Microsoft PowerPoint 2016 Step by Step, 1 edition. Ed., Microsoft Press [ISBN: 978-073569779]
  • Joyce Cox, Joan Lambert 2015, Microsoft Word 2016 Step by Step, 1 edition. Ed., Microsoft Press [ISBN: 978-073569777]
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 1 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 1 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 1 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 1 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 1 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 1 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 1 Mandatory
TA_BMADM_D Certificate in Applied Digital Marketing (60 credit Minor Award) 1 Elective
TA_BPDMK_C Certificate in Digital Marketing (30 credit Special Purpose Award) 1 Elective
TA_BPSMK_C Certificate in Social Media Marketing (30 credit Special Purpose Award) 1 Mandatory
TA_BMKTG_C Higher Certificate in Business in Marketing 1 Mandatory