Short Title: | Media Communications |
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Full Title: | Media Communications |
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Field of Study: | Marketing and advertising |
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Module Author: | ANNA-MARIA MULLALLY |
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Module Description: | 1. To provide students with an introduction to various historical and contemporary theoretical approaches within the field of media communications.
2. To examine the social and political impact of the media on contemporary society.
3. To examine the media as a significant site of the production and negotiation of power.
4. To explore the role of language and discourse in the media.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
LO1 |
Identify and discuss various theoretical approaches to the study of media communications. |
LO2 |
Trace the historical development of media communications from the creation of the printing press through to the the internet and social media. |
LO3 |
Critically analyse the social and political impact of media communications on contemporary society. |
LO4 |
Explore the role of media discourses in the negotiation of power within societies and cultures. |
Module Content & Assessment
Course Work |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Continuous Assessment |
Academic essay which includes the practical application of a theoretical framework. Students should be given a choice of essays and work should be presented using appropriate academic referencing and bibliographic conventions. |
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25.00 |
n/a |
Presentation |
Group work presentation which will require students to explain and apply a theory/concept which will have been covered in the module. |
1,2,3,4 |
15.00 |
n/a |
Multiple Choice Questions |
An online MCQ will test students knowledge and understanding of theories and topics covered, as well as their ability to apply that knowledge. |
1,2,3,4 |
10.00 |
Sem 1 End |
End of Module Formal Examination |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Formal Exam |
End-of-Semester Final Examination |
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50.00 |
End-of-Semester |
TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Seminars |
Weekly seminars/lectures, discussions, workshops and show and tell sessions. |
3.00 |
Every Week |
3.00 |
Independent Learning |
Assigned viewings/readings and written tasks, topic preparation, independent research. |
2.00 |
Every Week |
2.00 |
Total Weekly Learner Workload |
5.00 |
Total Weekly Contact Hours |
3.00 |
Workload: Part Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Seminars |
Weekly seminars/lectures, discussions, workshops and show and tell session. |
2.00 |
Every Week |
2.00 |
Independent Learning |
Assigned viewings/readings and written tasks, topic preparation, independent research. |
3.00 |
Every Week |
3.00 |
Total Weekly Learner Workload |
5.00 |
Total Weekly Contact Hours |
2.00 |
Module ResourcesRequired Book Resources |
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- McQuail, D. 2010, McQuail’s Reader in Mass Communication Theory, Sage
- Devereux, E. 2014, Understanding the Media, 3rd ed. Ed., Sage London
- Hodkinson, P. 2017, Media, Culture and Society, 2nd ed. Ed., Sage London
| Recommended Book Resources |
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- Asa Berger, A. 2018, Media Analysis Techniques, 6th ed. Ed., Sage London
- Briggs, A.and Burke, P. 2005, A Social History of the Media. From Gutenberg to the Internet, Polity
- Biressi, A. and Nunn, H. (eds) 2007, The Tabloid Culture Reader, Open University Press
- Castells, M. 2009, The Rise of the Network Society: Information Age: Economy, Society, and Culture, 2nd Ed., Wiley-Blackwell
- Robertson, Alexa 2015, Media and Politcs in a Globalizing World, Polity Cambridge
- Soules, M. 2015, Media, Persuasion and Propaganda, Edinburgh University Press Edinburgh
- Thornham, S., Bassett, C., and Marris, P.,(eds) 2009, Media Studies: A Reader, 3rd ed. Ed., Edinburgh University Press
| This module does not have any article/paper resources |
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Other Resources |
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- Website: The Conversation
- Website: Aeon - A World of Ideas
- Website: Flow TV: A Critical Forum on TV and
Media Cultures
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Module Delivered in
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