Short Title:Media Communications
Full Title:Media Communications
Module Code:COMM H1021
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 4 programme(s)
Reviewed By:GLENN MEHTA
Module Author:ANNA-MARIA MULLALLY
Module Description:1. To provide students with an introduction to various historical and contemporary theoretical approaches within the field of media communications. 2. To examine the social and political impact of the media on contemporary society. 3. To examine the media as a significant site of the production and negotiation of power. 4. To explore the role of language and discourse in the media.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Identify and discuss various theoretical approaches to the study of media communications.
LO2 Trace the historical development of media communications from the creation of the printing press through to the the internet and social media.
LO3 Critically analyse the social and political impact of media communications on contemporary society.
LO4 Explore the role of media discourses in the negotiation of power within societies and cultures.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Academic essay which includes the practical application of a theoretical framework. Students should be given a choice of essays and work should be presented using appropriate academic referencing and bibliographic conventions.   25.00 n/a
Presentation Group work presentation which will require students to explain and apply a theory/concept which will have been covered in the module. 1,2,3,4 15.00 n/a
Multiple Choice Questions An online MCQ will test students knowledge and understanding of theories and topics covered, as well as their ability to apply that knowledge. 1,2,3,4 10.00 Sem 1 End
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   50.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Seminars Weekly seminars/lectures, discussions, workshops and show and tell sessions. 3.00 Every Week 3.00
Independent Learning Assigned viewings/readings and written tasks, topic preparation, independent research. 2.00 Every Week 2.00
Total Weekly Learner Workload 5.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Seminars Weekly seminars/lectures, discussions, workshops and show and tell session. 2.00 Every Week 2.00
Independent Learning Assigned viewings/readings and written tasks, topic preparation, independent research. 3.00 Every Week 3.00
Total Weekly Learner Workload 5.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • McQuail, D. 2010, McQuail’s Reader in Mass Communication Theory, Sage
  • Devereux, E. 2014, Understanding the Media, 3rd ed. Ed., Sage London
  • Hodkinson, P. 2017, Media, Culture and Society, 2nd ed. Ed., Sage London
Recommended Book Resources
  • Asa Berger, A. 2018, Media Analysis Techniques, 6th ed. Ed., Sage London
  • Briggs, A.and Burke, P. 2005, A Social History of the Media. From Gutenberg to the Internet, Polity
  • Biressi, A. and Nunn, H. (eds) 2007, The Tabloid Culture Reader, Open University Press
  • Castells, M. 2009, The Rise of the Network Society: Information Age: Economy, Society, and Culture, 2nd Ed., Wiley-Blackwell
  • Robertson, Alexa 2015, Media and Politcs in a Globalizing World, Polity Cambridge
  • Soules, M. 2015, Media, Persuasion and Propaganda, Edinburgh University Press Edinburgh
  • Thornham, S., Bassett, C., and Marris, P.,(eds) 2009, Media Studies: A Reader, 3rd ed. Ed., Edinburgh University Press
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 2 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 2 Elective
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 2 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 2 Elective