| Short Title: | Graphic Design |
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| Full Title: | Graphic Design |
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| Field of Study: | Marketing and advertising |
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| Module Author: | Brenda OBrien |
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| Module Description: | The aim is to foster an awareness of contemporary visual communication design and an ability to critically analyse animated, screen based and print design work.
The importance of effectively planning and executing projects from design briefing to delivery of product is demonstrated, ensuring that client requirements are met and it prepares students to adequately research the target market of the design brief.
To explore the possibilities of the typographic form as a means of visual communication and to foster an appreciation of major art and design trends throughout the 20th century and into the 21st century.
The module is designed to familiarize students with Adobe Illustrator and InDesign.
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| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Identify the differences between raster and vector graphics. |
| LO2 |
Select appropriate resolutions for different image and output types. |
| LO3 |
Use a selection of typographic techniques to create effective visual communications solutions. |
| LO4 |
Appreciate the role of the graphic designer in the visual communication process. |
| LO5 |
Appreciate the relevance and importance of major art and design trends throughout the 20th century and into the 21st century. |
| LO6 |
Have a competence in using Adobe Illustrator. |
| LO7 |
Have a competence in using Adobe InDesign. |
Module Content & Assessment
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Continuous Assessment |
Course Work |
1,2,3,4,5,6,7 |
100.00 |
n/a |
| No End of Module Formal Examination |
TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Design for the Advertising Industry: An exploration of vector based design and animation techniques through varied media. Exploration and understanding of the art elements through varied media. Thumbnail and storyboard development. |
2.00 |
Every Month |
0.50 |
| Lecture |
Adobe Illustrator: The course introduces vector based image creation, using software tutorial exercises to focus on learning the user interface and tool functions of Adobe Illustrator. Using the elements of design to create high-resolution images for print medium. |
3.00 |
Every Third Week |
1.00 |
| Lecture |
Typography: Students continue their typographic education by looking at issues of typographic structure and hierarchy. Emphasis will be placed on mastery of typographic layout and composition. Students will use typographic techniques to create effective visual communications e.g. advertisements, posters,logos etc. |
2.00 |
Every Month |
0.50 |
| Lecture |
Adobe InDesign: The Course introduces the organization of information: layout and page grids; experimenting with different font types; detailed introduction to the tools and capabilities of Adobe InDesign to produce graphics for digital graphic production and animated banner ads for on line advertising. |
2.00 |
Every Month |
0.50 |
| Lecture |
Design Studies (History): This Semester explores developments in the graphic arts in the early 20th and into the 21st century. To foster an appreciation of major art and design trends throughout the 20th century The major Modernist artists and movements that sought to revolutionize vision, culture, and experience, will be discussed. |
2.00 |
Every Month |
0.50 |
| Total Weekly Learner Workload |
3.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Graphic Design |
2.00 |
Every Week |
2.00 |
| Total Weekly Learner Workload |
2.00 |
| Total Weekly Contact Hours |
2.00 |
Module Resources| Required Book Resources |
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- Hollis, K. 1996, Graphic Design: A Concise History, Thames and Hudson
| | Recommended Book Resources |
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- Eiseman, L. 2000, Pantone Guide to Communicating with Colour, Grafix Press Ltd
- Heller, S. 2000, Graphic Design Time Line: A Century of Design Milestones, Allworth Press
- Hollis, R. 2005, Avant-Garde Graphics 1918-1934, Thames and Hudson
- Lee Coultre, M.F. and Purvis, A.W. 2005, Jan Tschichold: Posters of the Avantgarde, Birkhauser Verlag AG
- Meggs, Philip, B. and Purvis, A. W. 2006, A History of Graphic Design, John Wiley and Son
- Morgan, G. 2000, Essential Computer Applications, Gill and Macmillan
- Tschichold, J. 1998, The New Typography: A Handbook for Modern Designers, Reprint edition Ed., University of California Press
- Wilde, J. 2000, Visual Literacy: A Conceptual Approach to Graphic Problem Solving, Watson-Guptill Publications
- Williams, R. and Tollett, J. 1997, The non-designer’s design book: an easy guide to creating, designing and posting your own website, Peachpit Press
| | This module does not have any article/paper resources |
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| Other Resources |
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- Website: Website:
- Website: Website:
- Website: Website:
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Module Delivered in
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