Short Title:Graphic Design
Full Title:Graphic Design
Module Code:DESI H2004
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 6 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Brenda OBrien
Module Description:The aim is to foster an awareness of contemporary visual communication design and an ability to critically analyse animated, screen based and print design work. The importance of effectively planning and executing projects from design briefing to delivery of product is demonstrated, ensuring that client requirements are met and it prepares students to adequately research the target market of the design brief. To explore the possibilities of the typographic form as a means of visual communication and to foster an appreciation of major art and design trends throughout the 20th century and into the 21st century. The module is designed to familiarize students with Adobe Illustrator and InDesign.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Identify the differences between raster and vector graphics.
LO2 Select appropriate resolutions for different image and output types.
LO3 Use a selection of typographic techniques to create effective visual communications solutions.
LO4 Appreciate the role of the graphic designer in the visual communication process.
LO5 Appreciate the relevance and importance of major art and design trends throughout the 20th century and into the 21st century.
LO6 Have a competence in using Adobe Illustrator.
LO7 Have a competence in using Adobe InDesign.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Course Work 1,2,3,4,5,6,7 100.00 n/a
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Design for the Advertising Industry: An exploration of vector based design and animation techniques through varied media. Exploration and understanding of the art elements through varied media. Thumbnail and storyboard development. 2.00 Every Month 0.50
Lecture Adobe Illustrator: The course introduces vector based image creation, using software tutorial exercises to focus on learning the user interface and tool functions of Adobe Illustrator. Using the elements of design to create high-resolution images for print medium. 3.00 Every Third Week 1.00
Lecture Typography: Students continue their typographic education by looking at issues of typographic structure and hierarchy. Emphasis will be placed on mastery of typographic layout and composition. Students will use typographic techniques to create effective visual communications e.g. advertisements, posters,logos etc. 2.00 Every Month 0.50
Lecture Adobe InDesign: The Course introduces the organization of information: layout and page grids; experimenting with different font types; detailed introduction to the tools and capabilities of Adobe InDesign to produce graphics for digital graphic production and animated banner ads for on line advertising. 2.00 Every Month 0.50
Lecture Design Studies (History): This Semester explores developments in the graphic arts in the early 20th and into the 21st century. To foster an appreciation of major art and design trends throughout the 20th century The major Modernist artists and movements that sought to revolutionize vision, culture, and experience, will be discussed. 2.00 Every Month 0.50
Total Weekly Learner Workload 3.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Graphic Design 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Hollis, K. 1996, Graphic Design: A Concise History, Thames and Hudson
Recommended Book Resources
  • Eiseman, L. 2000, Pantone Guide to Communicating with Colour, Grafix Press Ltd
  • Heller, S. 2000, Graphic Design Time Line: A Century of Design Milestones, Allworth Press
  • Hollis, R. 2005, Avant-Garde Graphics 1918-1934, Thames and Hudson
  • Lee Coultre, M.F. and Purvis, A.W. 2005, Jan Tschichold: Posters of the Avantgarde, Birkhauser Verlag AG
  • Meggs, Philip, B. and Purvis, A. W. 2006, A History of Graphic Design, John Wiley and Son
  • Morgan, G. 2000, Essential Computer Applications, Gill and Macmillan
  • Tschichold, J. 1998, The New Typography: A Handbook for Modern Designers, Reprint edition Ed., University of California Press
  • Wilde, J. 2000, Visual Literacy: A Conceptual Approach to Graphic Problem Solving, Watson-Guptill Publications
  • Williams, R. and Tollett, J. 1997, The non-designer’s design book: an easy guide to creating, designing and posting your own website, Peachpit Press
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 4 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 3 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 4 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 3 Mandatory
TA_BMADM_D Certificate in Applied Digital Marketing (60 credit Minor Award) 1 Mandatory
TA_BPDMK_C Certificate in Digital Marketing (30 credit Special Purpose Award) 1 Elective