Short Title:Financial Management
Full Title:Financial Management
Module Code:FMNG H4005
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 1 programme(s)
Reviewed By:GLENN MEHTA
Module Author:GARVAN WHELAN
Module Description:This module aims to develop the skills of students in order to enable them to apply their theoretical and practical knowledge of finance to solving Advertising and Marketing problems, and contribute to advertising decision making. It aims to provide students with transferable analytical skills that can be applied in various marketing and business scenarios.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Define and explain the role of Financial Management and its relevance to the advertising business.
LO2 Demonstrate knowledge of the operation of the Capital Markets (including Agency Costs) and the impact on business operations.
LO3 Interpret Financial Statements using suitable analytical tools such as ratio analysis for the purpose of performance appraisal.
LO4 Use suitable analytical tools for the purpose of research into the appraisal of capital investment projects in a variety of business and management contexts. Evaluate and make recommendations for investment selection. Demonstrate an understanding of pricing principles and techniques for marketing and advertising projects.
LO5 Prepare detailed budget costings for all aspects of a campaign, including the value of an idea to an agency. Demonstrate the importance of cash and working capital management to businesses. Carry out cost volume profit analysis.
LO6 Identify and evaluate the sources of finance available to organisations over the short, medium and long term.
LO7 Display competence in the use of spreadsheets in a financial management context.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Project work and/or In class test 1,2,3,4,7 30.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5,6 70.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 3.00 Every Week 3.00
Independent Learning Time Independent study and problem solving 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Power, T., Walsh, S. and O’Meara, P., Financial Management – an Irish text, Latest Ed., Gill and Macmillan
Recommended Book Resources
  • ACCA, BPP Professional Education Publications 2017, Financial Management (ACCA, Paper P9), Latest Ed., BPP
  • Atrill, P. 2017, Financial Management for Decision Makers, Latest Ed., Pearson
  • Fields, E. 2016, The Essentials of Finance and Accounting for Non-financial Managers, AMACOM Publications
  • Groot, M. 2017, A Primer in Financial Data Management, Latest Ed., Academic Press
Required Article/Paper Resources
  • Journals, magazines, newspapers and electronic sources of information on issues relevant to Financial Management
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 8 Mandatory