TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment
Required Book Resources |
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- Zikmund, W & Babin, Barry, J. 2016, Essentials of Marketing Research, 6th Ed., Cengage USA [ISBN: 9781305263475]
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Recommended Book Resources |
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- Malhotra, N. 2015, Essentials of Marketing Research, 5th Ed., Pearson International [ISBN: 9780273724339]
- Alvin C. Burns, Ronald F. Bush 2017, Marketing research, 8th edition Ed., Prentice Hall Upper Saddle River, N.J. [ISBN: 9780136027041]
- Domegan, C. and Flemming D. 2007, Marketing Research in Ireland: Theory and Practice, 3rd ed Ed., Gill and Macmillan Dublin
- Robert H. Carver, Jane Gradwohl Nash, 2012, Doing Data Analysis with SPSS, 5th Ed., Cengage UK [ISBN: 9780840049162]
- Silverman, D 2016, Qualitative Research, 4th Ed., SAGE INT
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Recommended Article/Paper Resources |
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- The Journal of Marketing Research, European Journal of Marketing.
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Other Resources |
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- Various: Case materials and SPSS tutorials
- Directory: SAGE Research MethodsSAGE Research Methods, Various
- Websites: ESOMAR, AIMRO, Euromonitor, Nielsen.com etcIndustry Sites, Various
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