Short Title:Media Entrepreneurship
Full Title:Media Entrepreneurship
Module Code:ENTR H3006
Credits: 5
NFQ Level:7
Field of Study:Audio-visual techniques and media production
Module Delivered in no programmes
Module Author:Garret Daly
Module Description:The aim of this module is to encourage an understanding of enterpreneurial behaviour at both micro and macro levels.It aims to bring students to a level of business knowledge, which would enable them to identify and anticipate new markets and business opportunities, conduct feasibility studies and respond appropriately within the media industry.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Justify the importance of enterprise development for the future of the Irish economy and in particular the media insudtry.
LO2 Identify the sources of ideas for new enterprise and research the feasibility of such ideas.
LO3 Be able to devise a proper business plan and organise the legal formation of a business
LO4 Identify the sources of public and private finance and support available to enterprise at the start up and early growth stage
LO5 Freelance in the AV Sector/Set Up a Production Company
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Definition of the entrepreneur, the importance of small business sector in Ireland, Audio-visual business environment; obstacles to enterprise development, freelance operators, the history of media production in Ireland.
The Nature of the Entrepreneur
Profile of the entrepreneur; motives, personality traits, qualities and characteristics
The “Idea” and Planning Stage
Sources of new ideas, looking for competitive advantage, market research, marketing planning, feasability studies, drafting the business plan, choosing a legal form of business, registration of the business
Financing the New Enterprise
Sources of finance; short, medium and long term sources, EU and government programmes, state agencies, private sources, bank schemes, seed capital, venture capital, financial planning, media grants and broadcaster schemes.
Development of the Enterprise
Strategies for growth; licensing, franchising, technology transfer, joint ventures, sustaining growth, managing the pace of growth, managing cash flow during the growth phase, the role of public and private support agencies
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will be required to 1. Source and Evaluate a business idea. 20% 2. Write a business plan for the Business. 50% 3. Pitch the business Idea to their Peers 30% 1,2,3,4,5 100.00 Ongoing
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Enterprise Theory 2.00 Every Week 2.00
Lecturer Supervised Learning Enterprise Workshop 1.00 Every Week 1.00
Independent Learning Research 3.00 Every Week 3.00
Total Weekly Learner Workload 6.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Wickham, Philip, A. 2006, Strategic Entrepreneurship, 4th Ed., Pearson [ISBN: 10-027370642X]
  • Handy, C. 2004, The New Alchemists: How visionary people make something out of nothing, Hutchinson
  • Cooney, T., and Hill, S. 2002, New Venture Creation in Ireland, Oak Tree Press Dublin
  • Lee, Mickey 2017, Understanding the Business of Global Media in a Digital Age, 1 Ed., Focal Press
This module does not have any article/paper resources
Other Resources