Short Title:Applied Global Digital Marketing
Full Title:Applied Global Digital Marketing
Language of Instruction:English
Module Code:AGDM H3000
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 10 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Rodger Faherty
Module Description:The purpose of this module is to: 1. Develop an understanding of the background, current state, and future potential of Digital Marketing. 2. Understand why & how Digital Marketing research can be turned into marketing knowledge and how to understand the online consumer population. 3. Assess content strategies with regard to earned, owned and paid media.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Assess how advances in Internet & Information Technology offer benefits and challenges to consumers, businesses & marketers.
LO2 Consider the nature & importance of a Digital Marketing plan.
LO3 Investigate the role of Digital Marketing research and its role in establishing online consumer behavioural patterns.
LO4 Compare and evaluate content strategies with specific regard to earned, owned and paid media
LO5 Conduct research and effectively present findings in report and/or presentation format.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The module assessment strategy supports the program assessment strategy by employing a combination of summative and formative assessment techniques that provide feedback and feedforward of learning, for learning and as learning (T&L Forum 2017). Assessment tasks can include skills tests, research projects, problem based projects and exams. Evidence of learning can be provided through presentation of findings, evaluation of skills, process documentation and interviews. Judgement of learning can be based against lecturer developed and/or learner negotiated criteria. Feedback and feedforward can be provided through summative grades, rubrics, grading comments and performance review interviews. 1,2,3,4,5 60.00 Ongoing
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 40.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom based lecture 1.00 Every Week 1.00
Lab Lab based work. 2.00 Every Week 2.00
Independent Learning Complete weekly assignmnets & develop practical skills. 2.00 Every Week 2.00
Independent Learning Read/Research/Study & independent learning time. 4.00 Every Week 4.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Lab/Lecture Based Work 2.00 Every Week 2.00
Independent Learning Complete weekly assignments & develop practical skills. 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Judy Strauss 2016, E-Marketing, 7th Ed., Pearson Educational [ISBN: 978-013295344]
Recommended Book Resources
  • Simon Kingsworth 2016, Digital Marketing Strategy, 1st Edition Ed., Kogan Page [ISBN: 9780749474706]
  • Dave Chaffey 2016, Digital Marketing, 6th Ed., Pearson Educational [ISBN: 1292077611]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BMKDM_D Bachelor of Arts in Digital Marketing 5 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 5 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 5 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 5 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 5 Mandatory
TA_BDAMKT_D BSc in Data Analytics with Digital Marketing 1 Mandatory
TA_BMADM_D Certificate in Applied Digital Marketing (60 credit Minor Award) 1 Mandatory
TA_BPDMK_C Certificate in Digital Marketing (30 credit Special Purpose Award) 1 Mandatory
TA_BPSMK_C Certificate in Social Media Marketing (30 credit Special Purpose Award) 1 Elective
TA_BIDMS_D International Digital Management & Sales 1 Mandatory