Short Title:Introduction to Marketing Theory
Full Title:Introduction to Marketing Theory
Language of Instruction:English
Module Code:MKTH H1000
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 11 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Donal Rogan
Module Description:The purpose of this module is to introduce students to the theory and practice of marketing.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Explain the theories underpinning marketing and how these are applied in practice.
LO2 Relate marketing theory in both management and consumer contexts.
LO3 Analyse and suggest solutions to marketing problems and issues.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment A number of assessments will be given involving the use of case studies, guest speakers and lab work. Assessments will be both individual and group based. 1,2,3 30.00 Ongoing
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam The final exam will assess students' ability to relate and analyse the fundamentals of marketing theory. 1,2,3 70.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture In addition to lecture/lab hours, students will be required to carry out independent study both individually and in learning groups. 3.00 Every Week 3.00
Independent Learning No Description 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture In addition to lecture/lab hours, students will be required to carry out independent study both individually and in learning groups. 2.00 Every Week 2.00
Independent Learning No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • John Fahy 2012, Foundations of Marketing, 4th Ed., Euro Eds Originals United Kingdom [ISBN: 0077137019]
Recommended Book Resources
  • Donal Rogan 2011, Marketing: An Introduction for Students in Ireland, 4th Ed., Gill and Macmillan [ISBN: 0717142019, 9]
This module does not have any article/paper resources
Other Resources
  • Website: www.marketing.ie
  • Website: www.checkout.ie
  • Website: www.mii.ie
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 1 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 1 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 1 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 1 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 1 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 1 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 1 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 1 Mandatory
TA_BMADM_D Certificate in Applied Digital Marketing (60 credit Minor Award) 1 Mandatory
TA_BPDMK_C Certificate in Digital Marketing (30 credit Special Purpose Award) 1 Elective
TA_BMKTG_C Higher Certificate in Business in Marketing 1 Mandatory