Short Title:Trends in Cultures and Societies
Full Title:Trends in Cultures and Societies
Language of Instruction:English
Module Code:CTSY H1009
  
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 8 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Donal Rogan
Module Description:This module aims to introduce the student to trend analysis by exploring past and current market behaviour.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Conduct market trend analysis in a variety of cultural and social contexts.
LO2 Examine the external environmental forces that affect an organisation and clearly articulate the implications of these for the marketer.
LO3 Use a variety of analytical approaches to identify relevant market trends.
LO4 Clearly communicate the quantitative and qualitative insights gained from a trend analysis.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Participants will be required to conduct market trend analyses on a variety of cultural and social settings. In these analyses the student will be required to demonstrate an ability to identify, examine and analyse trends in consumer behaviour, changes in consumer perceptions of value, trends in industry cost drivers and changes in the ways in which industries are evolving. Students will also be required to demonstrate how cultural and social influences affect the contemporary organisation. 1,2,3,4 100.00 Ongoing
No End of Module Formal Examination

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Participants will receive instruction on the use of trend anlysis and will be required to prepare, discuss and present on a variety of topics. 3.00 Every Week 3.00
Independent Learning Independent learning will be based around assigned readings and exercises. 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Participants will receive instruction on the use of trend anlysis and will be required to prepare, discuss and present on a variety of topics. 2.00 Every Week 2.00
Independent Learning Assigned readings and exercises. 6.00 Every Week 6.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Ian Worthington and Chris Britton 2014, The Business Environment, 7th Ed., Pearson [ISBN: 9780273756729]
Recommended Book Resources
  • Ian Brookes 2010, International Business Environment, 2nd Ed., Financial Times Management [ISBN: 9780273725664]
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 2 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 2 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 2 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 2 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 2 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 2 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 2 Mandatory
TA_BMKTG_C Higher Certificate in Business in Marketing 2 Mandatory