Short Title:Global Business
Full Title:Global Business
Module Code:BUSS H4002
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 8 programme(s)
Reviewed By:GLENN MEHTA
Module Author:GLENN MEHTA
Module Description:This module aims to provide students with a comprehensive understanding of the key business drivers in the global business environment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Explain the nature of global business
LO2 Identify the bases of global business
LO3 Describe the different elements of the global environment, in particular economic, socio-cultural, political/legal and competitive
LO4 Understand the impact of technology on a firm’s global strategy
LO5 Identify the sources of information for global business decisions
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment may take the form of group projects involving analysis, problem-solving and presentation of findings based on case studies illustrating economic, socio-cultural, political/legal, competitive, technological and information drivers in the global business environment. 1,2,3,4,5 40.00 n/a
Essay An individual project examining macro environmental factors from the perspective of an individual country of the student's choosing may be set. Particular emphasis may be focused on the change drivers within the environment and their implications in terms of marketing. 3,4,5 60.00 n/a
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Hollensen, S. 2017, Global Marketing, 7th edition Ed., Pearson Education
Recommended Book Resources
  • Ghauri, G.N. & Cateora. P.R. 2014, International Marketing, 4th edition Ed., McGraw-Hill
This module does not have any article/paper resources
Other Resources
  • Various: Video and Case Studies
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 5 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Elective
TA_BMDMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Elective
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 5 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 5 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 5 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 5 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 5 Mandatory