Short Title:Applied Hosp and Tour Research
Full Title:Applied Hospitality and Tourism Research
Module Code:HOSP H3001
Credits: 5
Field of Study:Combined Arts
Module Delivered in 2 programme(s)
Reviewed By:Christine Nangle
Module Author:BRIAN J MURPHY
Module Description:This module is designed to offer students an applied approach to practical research that will enhance their ability to make competent management decisions and to develop appropriate business strategies by using relevant and current information sources
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Know the role of applied research in modern hospitality and tourism business and the importance of contemporary information sources
LO2 Demonstrate an ability to access and interpret information from a range of traditional and non-traditional hospitality and tourism sources
LO3 Explain different approaches to research design
LO4 Identify threats to research validity and the role of interpretation
LO5 Deliver a practical piece of research work on a contemporary hospitality and tourism issue

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Assignment Students will carry out individual research on approved contemporary hospitality and tourism issues using the variety of research techniques explored in the module.The project will include 2 written submissions 1,2,3,4,5 80.00 n/a
Short Answer Questions Students will undertake a 1 hour short question moodle test which provides an opportunity to show understanding of key module concepts and research terminology 1,2,3,4 20.00 n/a
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture This should take place an appropriate theory environment 1.00 Every Week 1.00
Lecturer/Lab Student should have individual access to a PC during class 2.00 Every Week 2.00
Independent Learning Time No Description 3.00 Every Week 3.00
Total Weekly Learner Workload 6.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Required Book Resources
  • Pears,R. and Shields, G. 2016, Cite Them Right: The Essential Referencing Guide, 10th Ed., Palgrave London
Recommended Book Resources
  • Brunt, P., Horner, Susan., Semley, Natalie. 2017, Research Methods in Tourism, Hospitality and Events Management, 1st Edition Ed., Sage Publishing London
  • Veal, A.J. 2011, Research Methods for Leisure and Tourism: A Practical Guide, 4th Edition Ed., Pearson Education Ltd Edinburgh
  • Saunders, M.,Lewis, P., Thornhill. 2015, Research Methods for Business Students, 7th Edition Ed., Financial Times/ Prentice Hall London
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_HHOTM_B Bachelor of Arts (Honours) International Hospitality & Tourism Management 6 Mandatory
TA_HHOTM_D_X Bachelor of Arts (Ordinary) International Hospitality and Tourism Management 6 Mandatory