Short Title:Data Analysis/ Digital Marketing Project
Full Title:Data Analysis/ Digital Marketing Project
Language of Instruction:English
Module Code:DATA H3007
Credits: 10
Field of Study:Computer Science
Module Delivered in 1 programme(s)
Module Author:Lorraine Carmody
Module Description:This module aims: To provide the learner with practical experience of undertaking a relevant IT project from concept to completion; To integrate the academic content and practical skills acquired throughout the programme; To develop and enhance the learner’s interpersonal and communication skills
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Research, analyse, design, and develop a project in the area of data analytics and digital marketing using current tools and technologies.
LO2 Document, present and deliver project findings applying knowledge, skills and expertise learned throughout the programme.
LO3 Demonstrate communication, project planning and project management skills throughout the project lifecycle.
LO4 Illustrate awareness of relevant industry standards, government regulations and ethics regarding data security, confidentiality, privacy.

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will undertake an independent project as specified in the Project Booklet. Typical projects will be based around fulfilling briefs for organisations in the space of Data Analytics and Digital Marketing. Projects will be supervised and managed by the Project Team.Typical project deliverables include: Detailed Project Proposal, Project Plan, Literature Review/ Overview of Problem Domain, Analysis of Research, Findings/Case Study, Final Report, Project Presentation 1,2,3,4 100.00 n/a
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer Supervised Learning Project Supervision 1.00 Every Week 1.00
Total Weekly Learner Workload 1.00
Total Weekly Contact Hours 1.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer Supervised Learning Project Supervision 0.50 Every Week 0.50
Independent Learning Development of project, preparation of deliverables. Note that idea generation and project elaboration commences near beginning of programme. 11.00 Every Week 11.00
Total Weekly Learner Workload 11.50
Total Weekly Contact Hours 0.50

Module Resources

Required Book Resources
  • Project guideline documents.
Recommended Book Resources
  • Judith Bell 2010, Doing your research project, Open University Press / McGraw Hill Maidenhead [ISBN: 0335235824]
  • Bob Hughes and Mike Cotterell 2009, Software project management, McGraw-Hill Higher Education London [ISBN: 0077122798]
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BDAMKT_D BSc in Data Analytics with Digital Marketing 2 Mandatory