Short Title:Marketing for Hospitality & Tourism
Full Title:Marketing for Hospitality & Tourism
Module Code:MKTG H2016
 
Credits: 5
Field of Study:Travel, tourism and leisure
Module Delivered in 2 programme(s)
Reviewed By:Christine Nangle
Module Author:Raymond Keaney
Module Description:The aim of this module is to provide the learner with an understanding of the key marketing principles within a hospitality and tourism environment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Understand the unique characteristics of tourism services
LO2 Appreciate the impact of the business environment on consumer behaviour
LO3 Identify the essential elements for effective marketing practice.
LO4 Demonstrate an understanding of online marketing and its importance in the tourism and hospitality industry
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment will examine the essential elements for effective marketing within a changing environment. This may take the form of a research report, case study or an in-class test. 2,3 30.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 2,3,4 70.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2.00 Every Week 2.00
Tutorial No Description 2.00 Every Week 2.00
Independent Learning No Description 5.00 Every Week 5.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 

Module Resources

Required Book Resources
  • David Bowie,Francis Buttle,Maureen Brookes,Anastasia Mariussen 2016, Hospitality Marketing, Second Ed., Taylor & Francis [ISBN: 1317403495]
Recommended Book Resources
  • Philip T. Kotler,John T. Bowen,Seyhmus Baloglu,James Makens 2016, Marketing for Hospitality and Tourism, 5th Ed., Prentice Hall [ISBN: 9780134151922]
  • Rogan, D, Marketing ; An Introduction for Irish Students
  • Feargal Quinn, Crowning the Customer
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_HHOTM_B Bachelor of Arts (Honours) International Hospitality & Tourism Management 4 Mandatory
TA_HHOTM_D_X Bachelor of Arts (Ordinary) International Hospitality and Tourism Management 4 Mandatory