Short Title:Managing Digital Opportunity
Full Title:Managing Digital Opportunity
Language of Instruction:English
Module Code:BUSS H2009
 
Credits: 5
Field of Study:Business & Administration
Module Delivered in 2 programme(s)
Reviewed By:Christine Nangle
Module Author:AISLING DUHY
Module Description:The purpose of this module is to provide a mix of both theory and practical skills to enable the learner to identify opportunity in the Digital Business environment while encouraging an entrepreneurial and innovative mindset.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate knowledge and understanding of digital business opportunities in the current business environment.
LO2 Evaluate digital business strategies across business sectors.
LO3 Identify the changing trends and innovations in the digital environment.
LO4 Develop clear digital objectives for business.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Group or Individual Digital Business Plan 1,2,3,4 50.00 Week 1
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End of term examination. 1,2,3 50.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based lecture, case studies, videos and guest speakers. 3.00 Every Week 3.00
Independent Learning CA, research, reading and revision of coursework. 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lectures, case studies, video and guest speakers. 2.00 Every Week 2.00
Independent Learning Research, reading and revision of coursework. 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Kenneth C. Laudon,Carol Guercio Traver 2017, E-Commerce 2017, 13th Ed., Pearson [ISBN: 9780134602141]
  • Dave Chaffey 2014, Digital Business and E-Commerce Management, 6th Ed., Pearson Education Limited [ISBN: 9780273786542]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BITNL_B Bachelor of Business (Hons) International Business 4 Mandatory
TA_BITNL_D Bachelor of Business International Business 4 Mandatory