Short Title:Business Analysis & Reporting
Full Title:Business Analysis & Reporting
Language of Instruction:English
Module Code:COMP H3002
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 1 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Deryck Payne
Module Description:The aim of this module is provide the learner with an understanding of the application of spreadsheets in measuring digital campaigns, along with practical reporting of digital campaign measurement.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 The ability to use advanced Excel functions, such as financial functions, IF statements, Lookup functions, as well as pivot tables, advanced charting, and importing data,
LO2 Analyze raw data and turn that information into actionable knowledge
LO3 Create meaningful business dashboards and reports
LO4 Create spreadsheet models to solve business problems.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Advanced spreadsheet functions - lookup, if, and, or statements, pivot tables, sensitivity analysis, scenarios. 1,3 30.00 n/a
Continuous Assessment Advanced spreadsheet charts. Create advanced charts and selecting the most suitable charts for different data sets. 1,3 30.00 n/a
Continuous Assessment Using a spreadsheet data set, analyse the data and present an interactive Business Dashboard. 1,2,3 30.00 n/a
Continuous Assessment Regular classwork submitted weekly to maintain engagement and provide formative feedback. 1,2,3,4 10.00 n/a
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lab Lab classes covering syllabus content 2.00 Every Week 2.00
Independent Learning Independent Research/Practice 6.00 Every Week 6.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lab Lab classes covering syllabus 2.00 Every Week 2.00
Independent Learning Time Independent research/practice 6.00 Every Week 6.00
Total Weekly Learner Workload 8.00
Total Weekly Contact Hours 2.00
 

Module Resources

This module does not have any book resources
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BDAMKT_D BSc in Data Analytics with Digital Marketing 2 Mandatory