Short Title:Strategic Business Analytics
Full Title:Strategic Business Analytics
Language of Instruction:English
Module Code:STAN H4000
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 4 programme(s)
Reviewed By:GLENN MEHTA
Module Author:MARGARET DOONER
Module Description:This module will prepare students for a role in management so that they can identify areas where current and emerging Information and Communications Technologies (ICTs) can be applied to enhance efficiency and effectiveness in organisations.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Analyse the strategic and competitive opportunities and challenges presented to an organisation by current and emerging digital technologies.
LO2 Research and critically evaluate digital technologies in a strategic business context.
LO3 Evaluate and implement data analytics in support of business decisions.
LO4 Demonstrate competency in the design and construction of computer based models to support business decision making.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The module assessment strategy supports the program assessment strategy by employing a combination of summative and formative assessment techniques that provide feedback and feedforward of learning, for learning and as learning (T&L Forum 2017). Assessment tasks can include skills tests, research projects, problem based projects and exams. Evidence of learning can be provided through presentation of findings, process documentation and interviews. Judgement of learning is based against lecturer developed and/or learner negotiated criteria. Feedback and feedforward can be provided through summative grades, rubrics, grading comments and performance review interviews. 1,2,3,4 60.00 Ongoing
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3 40.00 End-of-Semester

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 2.00 Every Week 2.00
Lab Lab based instruction and interactive learning 1.00 Every Week 1.00
Independent Learning Complete weekly course work and develop practical skills 1.00 Every Week 1.00
Independent Learning Preparation for classes - e.g. reading a case and/or chapter from text 1.00 Every Week 1.00
Independent Learning Read/Research/Study & independent learning time. 4.00 Every Week 4.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Lab Based Instruction and Interactive Learning 2.00 Every Week 2.00
Independent Learning Complete weekly course work and develop practical skills 3.00 Every Week 3.00
Independent Learning Read/Research/Study & independent learning time 4.00 Every Week 4.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Ramesh Sharda, Dursun Delen,Efraim Turban 2018, Business Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th Ed., Pearson England [ISBN: 9780134633282]
  • Wayne L. Winston 2016, Microsoft Excel Data Analysis and Business Modeling, 5th Ed., Microsoft USA [ISBN: 9781509304219]
Recommended Book Resources
  • Efraim Turban, Ramesh Sharda, Dursun Delen 2015, Business Intelligence and Analytics: Systems for Decision Support, Global Edition, 10th Ed., Pearson England [ISBN: 9781292009209]
  • John Walkenbach 2015, Excel 2016 Bible, Wiley [ISBN: 9781119067]
  • Thomas W. Miller 2015, Marketing Data Science, Pearson FT Press New Jersey [ISBN: 9780133886559]
Required Article/Paper Resources
  • Available through the Library Electronic Resources Various relevant academic papers throughout the duration of the course.
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAACC_B Bachelor of Business (Honours) in Accounting & Finance 8 Mandatory
TA_BACCT_B (1 year add on) Bachelor of Business (Honours) in Accounting & Finance 8 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 8 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 8 Mandatory