Short Title:Digital Content Design and Development
Full Title:Digital Content Design and Development
Language of Instruction:English
Module Code:DCDD H4000
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 2 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Eleni Rozaki
Module Description:This module gives students an in-depth comprehension and experience of designing and development content for publication across multiple digital platforms. It will familiarise students with multiple facets of content marketing; including the key considerations in designing marketing content, deciding on distribution strategies, content creation and curation, as well as performance evaluation.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate a thorough knowledge of the uses of and benefits to an organisation of utilising current content marketing platforms such as blogs, content communities, review platforms, and websites.
LO2 Develop the ability to recognise the particulars of research methods and ethics and evaluate their applicability to the design and creation of digital marketing content.
LO3 Compare and contrast the multiple content creation and editing software packages available to contemporary marketers and evaluate their effectiveness in achieving organisational objectives.
LO4 Plan and execute the various stages of designing and creating effective marketing content.
LO5 Critically assess the success or failure of individual pieces of content, or entire campaigns, in accordance with set KPIs.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Assignment Students may design and create an online digital content marketing strategy for a company. The strategy might include multiple forms of content for publication across diverse platforms to be submitted as a final portfolio. 1,2,3,4,5 100.00 Ongoing
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Including workshops and project supervision 3.00 Every Week 3.00
Independent Learning Portfolio work 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Including workshops and project supervision 2.00 Every Week 2.00
Independent Learning Portfolio work 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Andrew Faulkner, Conrad Chavez 2018, Adobe Photoshop CC Classroom in a Book (2018 Release), Adobe Press [ISBN: 9780134852485]
Recommended Book Resources
  • Amy Van Looy 2015, Social Media Management, Springer [ISBN: 3319219898]
  • Gary Vaynerchuk 2013, Jab, Jab, Jab, Right Hook, HarperBusiness [ISBN: 006227306X]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BMDMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Mandatory