Short Title:E-Commerce & Strategic Marketing Technologies
Full Title:E-Commerce & Strategic Marketing Technologies
Language of Instruction:English
Module Code:SMKT H4000
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 2 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Eleni Rozaki
Module Description:The aims of this module are: Provide the students with sufficient knowledge about e-business environments and emerging strategic marketing technologies to allow them appraise the various models and tools for a particular organisation; make a recommendation; and prepare an comprehensive strategy for that organisation. This module will prepare students for the semester 8 work placement capstone project.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Identify and explain contemporary models of e-commerce and marketing technologies.
LO2 Critique existing applications and tools
LO3 Evaluate opportunities and challenges of e-commerce and marketing technologies for enterprises and non-profits.
LO4 Analyse the major environmental forces that can affect e-commerce planning and practice.
LO5 Research for and prepare for a major work placement capstone project.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Creating appropriate platform following a appraisal of best industry practice; Utilise skills developed to date in conceptualising a workable strategy; Identification of client for major capstone project; Communication, teamwork and planning skills in preparation for capstone project. 1,2,3,4,5 100.00 n/a
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 3.00 Every Week 3.00
Independent Learning No Description 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2.00 Every Week 2.00
Independent Learning No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Chaffey, D. 2015, Digital Business and E-Commerce Management, 6th Ed., Pearson
  • Efraim Turban,Jon Outland,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban 2017, Electronic Commerce 2018, Springer [ISBN: 9783319587141]
Recommended Book Resources
  • Dave Chaffey 2009, E-Business and E-Commerce Management, Strategy, Implementation & Practice, 4th Edition, Prentice Hall, 2009, Bukupedia [ISBN: 0273719602]
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BMDMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Mandatory