Short Title:Capstone Work Placement
Full Title:Capstone Work Placement
Language of Instruction:English
Module Code:WKPL H4000
 
Credits: 20
Field of Study:Marketing and advertising
Module Delivered in 2 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Dean Creevey
Module Description:The work experience component is a major element for students in their final year of the BA (Hons). This mandatory module is weighted at 30 credits overall. A total of 20 credits will be allocated to the industry-based segment of the placement, while the remaining 10 credits will be attributed to an additional development module to aid students for the placement in the areas of preparation, reflection, and reporting. The component aims to offer the student the opportunity to apply the knowledge and skills gained throughout the course in an industrial workplace setting. It aims to facilitate the student in developing the practical competencies and communication skills necessary to function as an effective team member in the digital work environment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Strategise, implement, manage, and evaluate a comprehensive digital marketing campaign within their organisation.
LO2 Apply the practical digital marketing skills acquired on the academic programme within the workplace.
LO3 Work as a member of a digital marketing team and have developed appropriate communication and interpersonal skills.
LO4 Demonstrate an ability to adjust to working life, seek advice and accept responsibility.
LO5 Demonstrate an ability to work to deadlines.
LO6 Exhibit the ability to show attention to detail.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment At the end of their work placement, the student's supervisor (a nominated individual in the organisation where the student does their work experience) completes a form that assesses the student's performance. This, together with the student meeting regular deliverables via Student Diary Pro as, as well as a final report, will determine the student's grade as part of a pre-defined marking scheme. 1,2,3,4,5,6 100.00 Ongoing
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Placement No Description 46.50 Every Week 46.50
Total Weekly Learner Workload 46.50
Total Weekly Contact Hours 0.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Placement No Description 46.50 Every Week 46.50
Total Weekly Learner Workload 46.50
Total Weekly Contact Hours 0.00
 

Module Resources

This module does not have any book resources
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 8 Mandatory
TA_BMDMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 8 Mandatory