Short Title:Business Communications 2
Full Title:Business Communications 2
Module Code:COMM H4001
Credits: 5
NFQ Level:8
Field of Study:Accounting and taxation
Module Delivered in no programmes
Module Author:MARTIN NOLAN
Module Description:This syllabus aims to provide students with transferable skills which can be applied in various modules of study as well as in future career. It aims to assess practical elements of business and management communication, as well as present theories of management and marketing communications which can be applied in a variety of scenarios in business and accounting.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Achieve competency in the practicalities of recruitment and selection when applying for jobs
LO2 Display excellence in business writing (reports, literature reviews, research skills)
LO3 Prepare, structure and deliver effective presentations
LO4 Understand the role and significance of corporate communications and identity
LO5 Examine and critically comment on information relayed through visual and print media
LO6 Examine the concept of culture and its relationship to the business environment
LO7 Understand communication and cultural issues associated with conducting international business
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Recruitment and Selection: (15%)
Letter of application, curriculum vitae preparation, completion of job application forms and interview skills
Business Etiquette: (10%)
Entertaining clients, interacting with colleagues socially, understanding interaction with senior colleagues, dressing for success, effective inter-personal strategies
Business Writing: (15%)
Conventions of academic writing, literature reviews, research methods & methodology and referencing. Effective writing style, formal business reports, e-mail, memo, letter and press release
Presentation Skills: (15%)
Presentation preparation, structure and delivery; Non-verbal communication skills
Information Management: (15%)
Principles of media analysis, interacting with the media, event management, sponsorship, and corporate advertising
Corporate Communication: (15%)
Communicating corporate culture and organisational commitment; communicating quality; company analysis, image and identity
Cross-Cultural Communication: (15%)
Dimensions of national culture, cross cultural communication defined and impact of cross cultural communication on business elements
Assessment Breakdown%
Course Work70.00%
End of Module Formal Examination30.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment will take the form of a group/individual research project (assessing literature review, report writing skills, and referencing skills) and group/individual presentation (assessing spoken communications skills). This may include a presentation based on a group research project, where students will be given a group and individual mark. Students may also be assessed on their recruitment skills (CV and Cover Letter, Mock Interview).   70.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   30.00 End-of-Semester

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

This module has no Full Time workload.
This module has no Part Time workload.

Module Resources

Required Book Resources
  • Medcalf, P., 2004, Marketing Communications - An Irish perspective, Gill and Macmillan
  • Mc Clave, H. 2004, Communication for Business, Gill and Macmillan
  • Cateora, P. and Ghauri, P 2002, International Marketing, Mc Graw Hill
Recommended Book Resources
  • Ober, S 2003, Contemporary Business Communication, 5th Ed., Houghton Mifflin
  • Redmond, M 2000, Communication: Theories and Applications, Houghton Mifflin
This module does not have any article/paper resources
Other Resources
  • Video case studies: n/a