Short Title:Mass Communications
Full Title:Mass Communications
Module Code:COMM H1019
 
Credits: 5
NFQ Level:6
Field of Study:Audio-visual techniques and media production
Module Delivered in 1 programme(s)
Reviewed By:DAVID IRWIN
Module Author:DAVID IRWIN
Module Description:To provide students with an introduction to various theoretical approaches within the field of mass communications. To examine the social and political impact of the media on contemporary society. To overview the origin, historical development and influences of the various forms of mass communication.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Identify and discuss various theoretical approaches to the study of mass communications
LO2 Trace the historical development of mass communications from the creation of the printing press through to the conception of the internet
LO3 Critically analyze the social and political impact of mass communications on contemporary society
LO4 Identify, characterize and compare different press systems – social responsibility; libertarian; totalitarian and authoritarian
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed
 

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Schools and Approaches to Mass Communications: Functionalist & Empirical; Critical Theory; Normative Theory.
n/a
0.00%
History and development of the mass media: from printing press to new information technologies.
n/a
0.00%
Media and socialization, the role of the media and the maintenance of social order; concepts of order; violence, morality and issues of content
n/a
0.00%
Norms of Media Performance: press systems: social responsibility; libertarian; totalitarian; authoritarian.
n/a
0.00%
Introduction to News Media: concepts of objectivity; measuring objectivity; news as information.; news values
n/a
0.00%
Assessment Breakdown%
Course Work30.00%
End of Module Formal Examination70.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Academic essay which includes the practical application of a theoretical framework.   30.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   70.00 End-of-Semester

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 3.00 Every Week 3.00
Total Weekly Learner Workload 3.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 

Module Resources

Required Book Resources
  • McQuail, D 2005, McQuail’s Reader in Mass Communication Theory, Sage
Recommended Book Resources
  • Croteaud, D.,and Hoynes, W. 2000, Media/Society: Industries, Images and Audiences, Pine Forge Press
  • Fiske, J. 1990, Introduction to Communication Studies, Routledge
  • McQuail, D 1997, Media Performance: Mass Comunication and the Public Interest, Sage
  • Starr, P 2004, The Creation of the Media: Political Origins of Modern Communictions, Basic Books
  • Dennis, E., and Merrill, J. 2005, Media Debates: Great Issues for the Digital Age, Wadsworth Publishing
  • Branston, G., and Stafford, R. 2002, The Media Students’ Handbook, Routledge
  • Curran, J 2002, Media Popwer: Communication and Society, Routledge
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_HAVAB_B Bachelor of Arts (Honours) in Creative Digital Media 2 Mandatory