MNGT H3053 - Event Management/IMC 2

Short Title:Event Management/IMC 2
Full Title:Event Management/IMC 2
Module Code:MNGT H3053
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 8 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Patricia Medcalf
Module Description:Students will apply their learning from Event Management/IMC1 to a real life situation of planning, organising, implementing and evaluating and event. Students will be provided with the skills that will enable them to formulate a comprehensive, fully integrated marketing communications solution for the promotion of their event.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Work as part of a team to plan, manage, run and evaluate an event.
LO2 Design a brand identity for an event.
LO3 Establish budget and schedule for an event.
LO4 Assess venues and the risks of running an event.
LO5 Devise and implement a strategy that will promote an event.
LO6 Evaluate their event based on objectives set.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Students will clarify and establish event objectives and will create, plan and implement a promotions plan. They will be assessed on the basis of things like media coverage, social media, promotional material, timing of promotions, sponsorship secured. 2,5 20.00 n/a
Continuous Assessment Event planning/logistics - each group will be assessed on the basis of their ability to pre-plan their event and will take into account things like ticketing (timing and follow-up), media relations. Contingency plans will be evaluated, ability to coordinate all aspects on the day e.g. guest hospitality, tidy up, organisation of raffles. 1,3,4 30.00 n/a
Continuous Assessment Event Implementation and evaluation – the groups will work together to run the event and will be evaluated through attendees feedback, Mystery shoppers, guests and peer feedback. 1 30.00 n/a
Continuous Assessment After the event, students will answer a case study based on Event Implementation and Promotion. 1,2,3,4,5 20.00 n/a
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based instruction 4.00 Every Week 4.00
Tutorial Group supervision 2.00 Every Week 2.00
Independent Learning Group meetings, planning and organising event 4.00 Every Week 4.00
Total Weekly Learner Workload 10.00
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2.00 Every Week 2.00
Independent Learning No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Dowson R. & Basset,D. 2015, Event Planning and Management, 3ed Ed., Kogan Page
  • Shone, A., Parry,B. 2013, Successful event Management, A practical handbook, 4th Ed., Cengage
  • Smith, PR and Zook, ZE 2016, Marketing Communications, 6th Ed., Kogan Page London
Recommended Book Resources
  • Lynn Van der Wagen, Lauren white 2010, Events management for tourism, Cultural, Business and Sporting events, 4th Ed., Pearson Australia [ISBN: 978-1-4425-3488-9]
  • Preston CA. & Hayle L. 2012, Event marketing: How to successfully promote events, festivals ,conventions and expositions, 2ed Ed., Wiley
Required Article/Paper Resources
  • The Irish Marketing Review, Journal of Marketing Communications, Sunday Times, Irish
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 6 Elective
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 6 Elective
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 6 Elective
TA_BMKDM_D Bachelor of Arts in Digital Marketing 6 Elective
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 6 Elective
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 6 Elective
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 6 Elective
TA_BAMKT_D Bachelor of Business in Marketing 6 Elective