RDPR H3005 - Media Production 1

Short Title:Media Production 1
Full Title:Media Production 1
Module Code:RDPR H3005
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 2 programme(s)
Module Author:Garret Daly
Module Description:This module introduces students to the basic technical, procedural, production and artistic skills of media production, including video location and post production techniques audio recording and editing.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Understand the codes and conventions of the audio visual medium including TV, radio and social media broadcasting.
LO2 Competently practice basic location recording methods.
LO3 Research, script, present, edit and produce a video packages and radio advertisements.

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Radio Station Analysis - identify a genre of programmes across a range of radio stations currently being received within the region and analyse how the genre changes from station to statio. 1 10.00 Week 3
Project Creation, scripting and production of a radio advertisement. 2,3 40.00 Week 6
Continuous Assessment Technical Analysis - The overall aim of the assignment is to further develop your appreciation and awareness of the construction of everyday radio adverts by reviewing their codes and conventions and technical elements 1 15.00 Week 8
Project Research, script, produce and post produce a short video production package 2,3 35.00 Sem 1 End
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture The techniques of Media Production: the basic skills of location recording, utilising the recording equipment for basic recording, editing and mixing. Understanding Final Cut Pro. Basic microphone and camera techniques using Rhode microphones and Panasonic Cameras. 1.50 Every Week 1.50
Lecture The Art of Media Production: the skills, qualities, procedures and responsibilities of a media Producer, and those required to produce copy for a video/radio advertisement. 1.50 Every Week 1.50
Total Weekly Learner Workload 3.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00

Module Resources

Required Book Resources
  • McLeish, Robert 2005, Radio Production, 6th edition Ed., Focal Press
  • Gerald Millerson, Jim Owens,, Video Production Handbook, Fourth Edition, Fourth Ed., All, Focal Press Amazon [ISBN: 0240520807]
  • Breslin, Jan Roberts 2018, Making Media, 4th Ed., Focal Press
  • Johnson, Kirsten, Radosh, Jodi 2017, Shoot, Edit, Share. Video Production for Mass Media, Marketing, Advertising and Public Relations, 1 Ed., Focal Press
  • Hendricks, John Allen 2017, The Radio Station, 10th Ed., Focal Press
This module does not have any article/paper resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 5 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 5 Mandatory